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Whenever Robyn Exton first launched her dating and networking that is social for lesbians and bisexual ladies, deficiencies in money for marketing implied she’d head to nightclubs equipped with bottles of spirits.
” In the days that are early’d head to nightclubs by having a container of sambuca within one hand, and tequila into the other, and encourage girls to download the application in substitution for an attempt, ” claims the 29-year-old.
Then at UK lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted ladies by standing outside of the portable toilets handing out wc paper with leaflets marketing the software.
This is back 2013, and Ms Exton’s low priced, but revolutionary, approach to advertising quickly saw user figures increase steadily, then further gaining traction many thanks to good word of mouth.
Started in London, however with its headquarters moving to San Francisco a year ago in purchase to be nearer to US investors, also to be within the dense of this burgeoning social networking scene, the Her software now has multiple million feminine users all over the world.
Her was created from Ms Exton’s frustration with current lesbian dating web sites and apps, which she didn’t think had been good enough.
The market is said by her ended up being dominated by “dating internet web sites which were initially made for homosexual males, and tuned red for lesbians”.
Ms Exton had a business that is inside with this because at that time she had been doing work for a London-based branding agency, where her client made dating platforms.