GET YOUR PREMIUM QUALITIES RIGHT
Premium features (provided frequently via subscriptions) are a proven, successf type of monetization for dating apps. What we’ve learned from our Surge and Zoe users is the fact that the best performing feature has consistently been “Who Likes me personally,” that allows users to visit a dashboard of who’s liked them. This boosts the method (more evidence of users wanting what to move quickly), and plays up to a person’s ego.