11 Proven Strategies on How To Get Amazon Reviews This 2020
Proactively email all customers who have left positive seller feedback, especially those who left product reviews, and request them to leave product reviews. I even include an attachment like this with my emails explaining how exactly to leave product reviews.
These are typically automated, so after a customer takes a specific action (like purchasing your product), this will trigger a sequence of emails at the cadence of your choice. In Amazon, it’s a crucial technique to increase positive reviews and prevent negative ones. Amazon Vine is an invite-only program created to provide customers with unbiased feedback from some of Amazon’s most trusted reviewers.
The good news is you don’t have to sit back and wait for product reviews from Amazon buyers. This is how many small companies are able to build up a good star rating that boosts their sales velocity. The struggle to build early reviews for new products is a problem for Amazon sellers.If new products do not have any reviews, customers are much less likely to purchase the item. Amazon Vine and Amazon Early Reviewer program are product review programs created and managed by Amazon.
Amazon will then invite high-quality reviewers to review your product(s). The platform doesn’t promise sellers positive reviews for participating, so the Vine program might end up doing more damage than good if your product has any negative flaws. If you’ve received positive seller feedback from a customer, but they haven’t left a product review, you can reach back out to them and ask for one. Many Amazon customers don’t even realize there’s a difference between seller feedback and product reviews. Seller feedback is intended to be about you, the seller, and the overall experience you provided to the customer, from shipping to customer service.
How to Handle Bad Amazon Reviews
So, it’s important to sell a quality product and provide excellent customer service. If you do that, you simply need to ask for feedback to get Amazon reviews that rank high. Amazon’s Vine Programis a premium https://medium.com/@gordlinket/white-hat-ways-to-spread-the-word-about-your-brand-on-amazon-85bf467125b8 service for Amazon sellers designed to increase product reviews. Sellers sign up to Amazon Vine for a fee (dependent on package and vendor) and can include up to 20 discounted or free products.
How to Get Reviews on Amazon: 5 Tips
- The good news is you don’t have to sit back and wait for product reviews from Amazon buyers.
- Here’s how to get reviews on Amazon using a 3-part email campaign.
- Done right, you’ll gain a number of positive product reviews and might even uncover customer service issues.
- But, there’s nothing stopping you from asking your own website customers to review your products on Amazon.
- This is how many small companies are able to build up a good star rating that boosts their sales velocity.
- Amazon prohibits sellers from contacting Amazon buyers outside of Amazon.
Product reviews are about the specific product that the customer ordered and their experience directly with the product. A drip campaign is an email campaign or marketing strategy where you send a sequence of emails or other messages to customers after they purchased your product.
Only a small minority of buyers leave any feedback and those who have left seller feedback are more likely to leave product reviews. Combined, good product reviews and high seller ratings how to get more reviews on amazon are a powerful sales driver, so it’s important to target both in your plan to get Amazon reviews. But, getting less than 4 stars on either type of review can negatively impact sales.
Ways to Get 5-Star Amazon Customer Reviews
This trend badly hit the reputation of Amazon for having skewed reviews on their site. In order to protect the integrity, Amazon banned the incentivizing method and introduced its Early Reviewer Program. The good news is your product reviews don’t have to come from Amazon buyers alone.
One of the simplest ways to encourage reviews for your products on Amazon is to ask. By sending customized, automated emails to your customers post-purchase, you can nurture the relationship and reinforce your brand promise to build affinity over time. Using these emails solely to solicit reviews may not work well for you audience. Instead, create a nurture email and ask for feedback as a secondary call-to-action. Earlier, sellers use to get fake reviews by incentivizing customers with free and discounted products.
Amazon prohibits sellers from contacting Amazon buyers outside of Amazon. But, there’s nothing stopping you from asking your own website customers to review your products on Amazon. Done right, you’ll gain a number of positive product reviews and might even uncover customer service issues. Here’s how to get reviews on Amazon using a 3-part email campaign.