A direct-to-consumer, made-to-order luxury bridal brand is searching to upend the legacy bridal industry.
Floravere has exposed its very first permanent location that is physical when you look at the Tribeca neighbor hood of Manhattan. The brand’s collection of gowns and separates anchor the area, which includes a contemporary feminine appearance and modern sensibility.
The shop was created to offer personalization at each touchpoint of this client experience. Clients will make personal appointments having a stylist from the brand name’s internet site, through Instagram message that is direct and via text. The consumer can look online and pre-select gowns to test, because of the dresses (styled with add-ons) waiting she arrives at the store for her in one of three private bridal suites when.
The rooms, which may have a dressing space and split sitting area when it comes to bride’s relatives and buddies, have such individualized details as an electronic digital wedding “mood board” (curated by the stylist) and customized playlist.